ChrisGenius.com

I don’t care what anybody says, bum marketing is an incredible thing for people just starting out. If you have no money to invest into bigger things, you should try bum marketing.

After you do bum marketing for awhile, you should have enough cash for:

• PPC
• Blogging
• Outsourcing
• E-commerce or EBay business (physical products)
• Building your own online Business
• Even creating your own products

Bum marketing should be the start of anything that you do! Here are 12 Bum marketing tip

Balance Quality & Quantity

This is the single most important thing when writing article next to finding the perfect niche and submitting to the right directories. If you are not a fast typer, then I recommend the dragon speech to text software. They sell it on Amazon and even their own website, it’s great because it allows you to speak and to turn your speech into text.

You want articles roughly around 300-400 words, 500 isn’t a bad article either. Remember, a long article can be just as bad as a too short article. That’s why you want to balance speed and quality.

Here’s a guide for writing your article:

• Attention grabbing introduction – identify with their problem & claim you have a solution (in your intro, you want to list 2-3 points that you are going to discuss in your article)
• Discuss your first point
• Discuss your second point
• And if necessary, write about your third point
• Conclusion - briefly summarize what their problem was, how their solution will help them, and leave the rest to your author’s resource box.

Author’s Resource Box

You know that spot at the end of most articles? It usually ends in, [author's name here] is an expert @ building one legged chairs upside down – if you want to find out how you can do this, click here: [www.oneleggedchairbuilder.com]

Well, here’s a little guide to have a great author’s resource box: A.I.D.A

A.I.D.A? do you know what that is: that’s Attention, Interest, Desire, Action

You want to grab their attention with your first few words; then you want to maintain their interest and spark their curiosity. You can probably spark their interest in a form of a question. Desire is when you put the dream in their head, that you can bring them the solution to their problem, then you have a Call to action, in which you tell them to “sign up here”

Designing the Landing Page

The landing page is the single most important phase of your marketing, if you do not have a great landing page, then you probably will not achieve as many sales as usually possible.

You have three options when it comes to designing a landing page

• Host your own domain & webhost and create a landing page from scratch, buy a template, or have someone else design it for you
• Get a free blogger blog, squidoo, or hub-page and create a “review style” landing page
• Do not create a landing page at all, and use “re-direction” link to link from the article straight to the affiliate product. (some article directories do not allow affiliate links)

I lied, there’s 4 tips:

Diversifying and Persistence. It’s not going to be easy at first, you may want to give up as there are people who go weeks without seeing a sale. You want to have persistence, work every single day, no matter what. If you have trouble motivating yourself, I’d like to recommend this post: How to Achieve Goals – Short Term & Long Term

I’ll be giving more bum marketing advice in the future for all those just starting out! It’s a great way to start if you just do not have the money to invest into your business.